Motivated Seller Acquisition Systems for Wholesalers
Turn More Motivated Seller Opportunities Into Signed Contracts
Iskra Growth builds and manages the system behind your seller acquisition — from done-for-you Meta ads and converting seller funnels to instant response, follow-up, pipeline tracking, and campaign optimization.
Built for wholesalers and real estate investors with a clear market, defined buying criteria, sufficient acquisition capacity, and the ability to actively work incoming seller opportunities.
The Real Problem
More Leads Are Not Always the Answer
Most wholesalers do not only have a lead-generation problem. They have a system problem. Seller opportunities come in, but:
- The response is too slow
- Follow-up stops too early
- Lead statuses are unclear
- Offers are not tracked
- Old opportunities are forgotten
- The owner cannot see where deals are being lost
Meta ads can create opportunities, but ads alone do not create contracts. Contracts come from the full system: the right message, a converting funnel, fast response, consistent follow-up, real offers, and clear pipeline discipline.
The System
The Complete Seller Acquisition System
Done-For-You Meta Ads
Campaign setup, management, creative testing, copy testing, and ongoing optimization designed to generate inbound motivated seller opportunities.
Seller Website & Funnels
Conversion-focused seller pages, clear calls to action, mobile-friendly intake forms, and a cleaner path from ad click to seller submission.
Instant Lead Response
Fast lead notifications and AI-assisted first response so new seller opportunities do not sit untouched.
Consistent Follow-Up
A structured seven-day follow-up process, long-term nurture, and offer follow-up so opportunities are not abandoned too early.
Seller Pipeline
A clear control center where every seller has a status, owner, history, and next action.
Reporting & Optimization
Tracking for leads, cost per lead, contact rate, qualified seller rate, offers, contracts, lead quality, and campaign performance.
The goal is not to add more disconnected tools. The goal is to build one organized acquisition system.
How It Works
A Five-Step Path From Ads to Signed Contracts
Diagnose the Current Acquisition Process
We review your market, buying criteria, current lead sources, response process, follow-up, acquisition capacity, and tracking.
Build the Infrastructure
We build or improve the seller website, funnel, intake form, pipeline, notifications, follow-up workflows, and reporting structure.
Launch Motivated Seller Campaigns
We create and manage Meta campaigns designed to generate seller inquiries in the approved market.
Work and Track Every Opportunity
Your acquisition team contacts sellers, makes offers, and updates outcomes while Iskra manages the systems, tracking, and marketing optimization.
Improve What Is Working
Lead quality, contact rates, offers, contracts, lost opportunities, and campaign performance are reviewed so the system improves over time.
Solutions
Four Ways to Build Your Acquisition System
Pricing is scoped to your market, ad spend, and acquisition capacity. Every package is a complete system — Meta ads plus the infrastructure behind them.
Starter
Seller Launch Engine
A starter inbound acquisition system for newer or smaller wholesalers who want to begin generating seller opportunities with controlled ad spend.
Investment
Custom after strategy call.
90-day minimum. Meta ad spend paid separately.
Recommended Ad Spend
$500–$1,000 per month
Best for
- Newer or smaller wholesalers
- Operators testing inbound acquisition
- Businesses that need the foundation built before scaling
- Clients able to actively work incoming seller opportunities
Includes
- Conversion-focused seller landing page or website improvements
- Motivated seller intake form
- Done-for-you Meta ads
- Basic creative and copy testing
- Seller lead pipeline
- Instant lead notifications
- AI-assisted first response
- Structured seven-day multi-channel follow-up
- 30, 60, and 90-day nurture
- Basic reporting
- Monthly strategy call
Performance Guarantee Eligibility
Eligible engagements may qualify for Iskra Growth's five-qualified-seller-contract and 4x ROAS performance guarantees. Eligibility, required ad spend, market requirements, client responsibilities, attribution rules, and final terms are confirmed during the strategy and onboarding process and documented in the signed client service agreement.
Most Popular
Iskra Contract Engine
The primary Iskra Growth offer for serious wholesalers who want a complete inbound seller acquisition system.
Investment
Custom after strategy call.
90-day minimum. Meta ad spend paid separately.
Recommended Ad Spend
$1,500–$3,500 per month
Best for
- Wholesalers with a clear target market
- Businesses with defined buying criteria
- Operators who can contact sellers quickly
- Teams able to make real offers
- Clients who want more than disconnected lead generation
Includes
- Website rebuild or conversion improvements
- Motivated seller funnel
- Done-for-you Meta ads
- Creative and copy testing
- Seller qualification questions
- Complete seller pipeline
- Instant response
- AI-assisted follow-up
- Structured seven-day multi-channel follow-up
- Long-term nurture
- Offer follow-up
- Lead quality feedback loop
- Weekly performance snapshot
- Monthly strategy call
Performance Guarantee Eligibility
Eligible engagements may qualify for Iskra Growth's five-qualified-seller-contract and 4x ROAS performance guarantees. Eligibility, required ad spend, market requirements, client responsibilities, attribution rules, and final terms are confirmed during the strategy and onboarding process and documented in the signed client service agreement.
Growth
Contract Growth Partner
For operators who already know how to work seller leads, make offers, and manage higher opportunity volume.
Investment
Custom after strategy call.
90-day minimum. Meta ad spend paid separately.
Recommended Ad Spend
$3,500–$7,500 per month
Best for
- Experienced wholesalers
- Operators with a clear offer process
- Businesses with stronger acquisition capacity
- Teams ready for more campaign testing and accountability
Includes
- Everything in Iskra Contract Engine
- More aggressive creative testing
- Multiple campaign or messaging angles where appropriate
- Deeper lead-quality review
- Weekly performance review
- Lost-opportunity analysis
- Dead-lead reactivation
- Long-term nurture improvement
- Offer-follow-up optimization
- Lead-source performance breakdown
Performance Guarantee Eligibility
Eligible engagements may qualify for Iskra Growth's five-qualified-seller-contract and 4x ROAS performance guarantees. Eligibility, required ad spend, market requirements, client responsibilities, attribution rules, and final terms are confirmed during the strategy and onboarding process and documented in the signed client service agreement.
Scale
Scale Contract Engine
A higher-volume acquisition system for serious wholesale teams with proven lead-working ability and the capacity to support a contract-focused growth target.
Investment
Custom after strategy call.
90-day minimum. Meta ad spend paid separately.
Recommended Ad Spend
$7,500–$10,000+ per month
Best for
- Experienced wholesalers
- Small acquisition teams
- Operators with proven response and offer discipline
- Businesses with clear market selection
- Clients with sufficient acquisition and closing capacity
- Teams prepared for higher recommended ad spend
Includes
- Everything in Contract Growth Partner
- Higher-volume campaign strategy
- Multi-market or multi-campaign structure where appropriate
- Advanced performance reporting
- Weekly optimization and accountability
- Premium Seller Response Line where appropriate
- Advanced nurture and dead-lead reactivation
- Contract-target tracking
- Priority support
Performance Guarantee Eligibility
Eligible engagements may qualify for Iskra Growth's five-qualified-seller-contract and 4x ROAS performance guarantees. Eligibility, required ad spend, market requirements, client responsibilities, attribution rules, and final terms are confirmed during the strategy and onboarding process and documented in the signed client service agreement.
Meta ad spend is paid separately and directly by the client. Maintaining the recommended ad spend is a condition of the Iskra Growth Performance Guarantee. All engagements require a 90-day minimum. Third-party communication or software costs are also paid separately. Package eligibility, recommended ad spend, deliverables, and any performance target are confirmed during the strategy and onboarding process. Results are not the same at every budget.
The Iskra Growth Performance Guarantee
Five Qualified Seller Contracts and 4x ROAS — Under Clear Written Conditions
For eligible clients who maintain the recommended ad spend and fulfill the agreed market, buying-criteria, lead-response, follow-up, offer, CRM, tracking, attribution, documentation, and compliance requirements, the Iskra Growth Performance Guarantee is built around two measurable targets.
Five Qualified Seller Contracts
Eligible clients may qualify for a guarantee of five qualified seller contracts during the initial 90-day term. A qualified seller contract must meet the market, lead-source, buying-criteria, documentation, and other counting requirements established in the signed client service agreement.
A signed seller contract is not a guarantee that the transaction will close, assign, produce an assignment fee, generate revenue, or create profit.
4x ROAS
Eligible clients may qualify for a target of 4x ROAS based on properly attributed total revenue compared with eligible Meta ad spend during the initial 90-day term.
If the 4x ROAS target is not achieved during the initial 90-day term, Iskra Growth continues providing the applicable management services at no additional management fee until the 4x ROAS target is achieved, subject to the signed agreement, continued eligibility, attribution rules, client responsibilities, and required ad spend.
The client remains responsible for Meta ad spend and all applicable third-party expenses during any continued-management period.
These are limited performance commitments for eligible clients — not guarantees of closed deals, assignment fees, profit, net profit, specific revenue amounts, or total business return on investment. Final eligibility, definitions, counting rules, attribution, responsibilities, exclusions, performance periods, and remedies are controlled exclusively by the signed client service agreement.
How 4x ROAS Is Calculated
Properly Attributed Total Revenue
÷
Eligible Meta Ad Spend
=
ROAS
Example: If an eligible client spends $3,000 on Meta advertising and produces $12,000 in properly attributed total revenue, that equals 4x ROAS.
Management fees, setup fees, software costs, messaging costs, phone costs, closing costs, acquisition-team expenses, and other operating expenses are not included in the ROAS calculation unless the signed agreement expressly states otherwise. ROAS is not the same as net profit or total business return on investment.
To count toward the 4x ROAS target, qualifying revenue must:
- Be attributable to an eligible Iskra-managed campaign or approved Iskra-managed process
- Be recorded in the agreed CRM or attribution system
- Meet the documentation requirements in the signed agreement
- Fall within the applicable attribution and performance period
- Not originate from an excluded pre-existing, outbound, referral, direct-mail, cold-call, or unrelated third-party source
Projected revenue, unsigned agreements, and contracts that have not produced qualifying attributed revenue do not automatically count toward ROAS.
What Counts as a Qualified Seller Contract?
A qualified seller contract is a signed seller agreement connected to an eligible Iskra-generated opportunity that satisfies the approved market, lead-source, buying-criteria, property, seller, documentation, CRM, and contract-counting requirements established in the signed client service agreement.
A contract does not count merely because it was uploaded or marked under contract. Iskra Growth may require reasonable CRM records and supporting documentation to verify that it satisfies the agreed definition.
A qualified seller contract does not guarantee closing, assignment, buyer performance, title clearance, revenue, an assignment fee, or profit. Eligibility, contract-counting rules, verification requirements, and any applicable remedy are defined exclusively in the signed client service agreement.
What Clients Must Do to Maintain Eligibility
The Iskra Growth Performance Guarantee depends on both Iskra's marketing system and the client's execution. To remain eligible, the client must fulfill the requirements established in the signed service agreement.
- Maintain the recommended Meta ad spend for the selected package
- Keep approved campaigns active throughout the performance window
- Provide required account, website, domain, CRM, phone, and tracking access
- Approve advertising, funnels, pages, and tracking within the agreed timeframes
- Maintain the approved target market
- Maintain defined and realistic buying criteria
- Respond to new seller opportunities quickly during agreed operating hours
- Follow the agreed call, text, email, and nurture process
- Make legitimate offers when opportunities meet the approved criteria
- Accurately update CRM statuses, offers, contracts, and outcomes
- Provide attribution and revenue documentation
- Provide lead-quality feedback
- Attend required strategy and performance calls
- Maintain the ability to enter into and complete transactions
- Follow applicable advertising, consent, texting, calling, privacy, wholesaling, disclosure, and contract requirements
When the Performance Guarantee May Be Paused or Adjusted
The performance period may be paused, extended, adjusted, reset, or voided when client actions prevent Iskra Growth from properly operating or measuring the acquisition system. Examples include:
- Recommended ad spend is reduced or stopped
- Campaigns are paused at the client's request
- Required access is not provided
- Approvals are significantly delayed
- The client changes its market during the performance window
- The client materially changes its buying criteria
- New seller opportunities are not contacted
- The agreed follow-up process is not followed
- Legitimate offers are not made
- Lead outcomes are not tracked
- Closing or revenue information is withheld
- The client or its team becomes unresponsive
- Iskra systems are removed, altered, or bypassed without approval
- The client violates applicable laws, platform policies, or consent requirements
Exact pause, extension, reset, and disqualification rules are controlled by the signed client service agreement.
Website language is a general summary. All eligibility, measurement, attribution, client obligations, exclusions, performance periods, extension services, and remedies are governed exclusively by the signed client service agreement.
Seller Pipeline
Every Seller Has a Stage, an Owner, and a Next Action
New Lead
Attempted Contact
Contacted
Qualified Seller
Appointment / Seller Call
Offer Needed
Offer Sent
Follow-Up
Contract Sent
Under Contract
Client Disposition or Closing Process
Tracked for reporting purposes. Buyer-list, disposition, legal, title, and transaction services are not provided by Iskra Growth.
Closed
Long-Term Nurture
Dead Lead
Marketing & Process Feedback — Not Sales Coaching
Select packages include periodic reviews of lead outcomes, response activity, follow-up consistency, and lost opportunities. This is marketing and process feedback, not full acquisition-team management, legal training, or unlimited sales coaching.
Fit
Built for Wholesalers Ready to Execute
A good fit
- Have a defined market
- Have clear buying criteria
- Can respond to new sellers quickly
- Can make real offers
- Can maintain the required ad spend
- Will use the agreed tracking system
- Are prepared to work leads consistently
- Understand that marketing creates opportunities, while the acquisitions team works the seller conversation
Not a fit
- People looking for guaranteed income
- Operators unable to fund ad spend
- Clients who will not contact leads consistently
- Clients without a clear market or buying criteria
- People expecting Iskra to negotiate or close seller contracts for them
- Real estate agents seeking traditional buyer or listing leads
- People looking for a wholesaling course
- Clients expecting buyer-list or disposition services
About Iskra Growth
Vlad Selin — Founder, Iskra Growth
The Spark Behind a Stronger Acquisition System
Iskra means "spark."
Iskra Growth was built around a simple belief: wholesalers do not just need more leads. They need a stronger system for generating, responding to, following up with, and tracking motivated seller opportunities.
We combine done-for-you Meta ads, seller funnels, instant response, follow-up, pipeline visibility, and ongoing optimization to help wholesale real estate businesses build a more organized and consistent acquisition process.
The goal is not more disconnected marketing. It is a complete system built around real seller conversations, offers, and contracts.
FAQ
Straight Answers
Book a Call
Build a Seller Acquisition System That Does More Than Generate Leads
Book a free strategy call to review your current seller acquisition process, target market, buying criteria, ad-spend capacity, follow-up, and growth goals.
Eligible engagements may qualify for Iskra Growth's five-qualified-seller-contract and 4x ROAS performance guarantees. Final eligibility and terms are controlled by the signed client service agreement.